As more vehicles roll off showroom floors equipped with Apple CarPlay or Android Auto, these smartphone-based infotainment systems give consumers more audio options to choose from. To learn how the presence of the systems affects the time spent consuming audio in-car, Edison Research dug into its Share of Ear dataset, which is based on a one-day listening diary and measures the amount of time those in the U.S. age 13+ spend with all audio.
The Edison analysis compared the in-car daily audio time for those who don’t have Apple CarPlay or Android Audio in the primary vehicle they drive or ride in, versus those who do have one of the systems. Car Stereo Install
Listeners without one of the smartphone-based infotainment systems spend the majority of their in-car audio time (67%) listening to AM/FM radio. The number includes both over-the-air radio reception and stations’ online streams. They spend 9% of their audio time streaming, 12% with SiriusXM, 4% with podcasts, and 8% of their audio time with some other audio source, such as CDs, Edison says in its latest Weekly Insights piece.
Apple CarPlay or Android Auto makes it easier to stream audio in the car and that frictionless access has an impact on in- car listening behavior, Edison’s data show. Those one with one of these systems in their primary vehicles spend twice as much time streaming: 18% of their daily in-car audio time is spent streaming, compared with 9% of daily in-car audio time spent streaming by those without the systems. They also spend more of their daily in-car audio time with podcasts than listeners who don’t have the systems: 7% compared with 4%. Listeners who do have Apple CarPlay or Android Auto spend 46% of their time with AM/FM, which is 27% less than those who don’t have CarPlay or Auto.
“Even those with these systems choose AM/FM for nearly half of their in-car listening,” Edison says. “For many people, even with so many new options, radio and the in-car environment continue to just go together.”
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